Facebook Advertising Facts You Should Know

Some days, Facebook can be a major drain, even to super savvy online marketers. Here are a handful of Facebook advertising facts you should know:

1. Over 2 million active advertisers are on Facebook, making this advertising platform incredibly competitive. Only ads with high quality appeal and content will perform the best and be seen the most.

2. Every day, there are over 700 million visits to Facebook from a mobile device. That number is growing, too. Even the best Facebook ads don’t automatically guarantee that included links are to mobile-friendly websites.

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Homes of the Future

The Internet of Things, a concept that was first documented by Kevin Ashton, a British visionary in 1999 – a term that describes a futuristic sense of everything being connected by a constant flow of data, connecting devices, systems and going ‘beyond machine to machine communications’. This means that it refers to a wider connectivity that you would expect, with everyday objects beings able to collect, send and receive data to a network where everything is collected. Since 1999, there have been vast developments in technology, allowing everyone to become more connected to the internet as a network through more and more devices, such as mobile phones, tablets and computers.

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