Let's see... It is often an advice that when you have a company, better have an online presence - and best to have a blog.
That's what Brick Marketing did. They are an SEO and SEM (Search Engine Marketing) company based in Boston, U.S.A. And this is their blog, ready for us to explore.
When I tried to signup for the affiliate program, I've entered all my other details except the country. I couldn't. They only accept those from the US. This means one thing - they are focused on their niche marketing.
Brick Marketing is founded by Nick Stamoulis - an SEO expert with 12 years of experience from small companies to large corporations.
So let's jump to the blog. Their slogan is -
Create visibility. Increase sales. Achieve success.
Sounds simple and effective. Let's see.
Create visibility.
You have a company. Yes, you know that. But who else does? It's time to think and look for ways to make your business visible. But don't go to the wrong department! It's not good to be plainly visible - choose who and where you should be.
Now you know what to do, but you don't know how. If you're not an expert in SEO, don't try to be one. I'm not an expert myself. To be honest, I have a minimal knowledge in SEO and I do not have a business where I need to make an expert of myself. But based from the things I learned from blog hopping/reading and interacting with the blogosphere, I believe doing SEO with minimal knowledge will row the boat of your company to dangerous waters.
That is why it's best to hire reputable companies/groups who does SEO in an expert level. But most problems include where to look at and who to trust. There are lots of promising companies that could just lure anyone they want.
The technique is - since they're doing search engine optimization, try to test them by searching for keywords. Let's say enter your location + the type of service you want (which is SEO on our example). Then, look at the results, the first individual who's qualified for the position deserves the job.
Now you know what to do, but you don't know how. If you're not an expert in SEO, don't try to be one. I'm not an expert myself. To be honest, I have a minimal knowledge in SEO and I do not have a business where I need to make an expert of myself. But based from the things I learned from blog hopping/reading and interacting with the blogosphere, I believe doing SEO with minimal knowledge will row the boat of your company to dangerous waters.
That is why it's best to hire reputable companies/groups who does SEO in an expert level. But most problems include where to look at and who to trust. There are lots of promising companies that could just lure anyone they want.
The technique is - since they're doing search engine optimization, try to test them by searching for keywords. Let's say enter your location + the type of service you want (which is SEO on our example). Then, look at the results, the first individual who's qualified for the position deserves the job.
Increase sales.
Now you are aware of the primary Dos and Don'ts. How do you increase sales?
The following are keywords to give you ideas:
The following are keywords to give you ideas:
- Content Creation - Keyword Research
- Content Distribution - Link Building, Social Media
- Marketing - Content Marketing, Inbound Marketing, Internet Marketing, Online Marketing, Video Marketing, Viral Marketing
- Search Engines - SEM (Search Engine Marketing), SEO
Achieve success.
Most people say that you could not achieve success overnight. (Except you won a million dollars.) This applies to this type of business. The process could be slow, but the results should be unmistakable. Patience is always a virtue you could use.
It's hard to keep track of the posts because they publish new posts almost daily. But it's worth diving deep into the archives if you have the time.
If you have a company of you are planning for a start up - you could subscribe to them, learn, and use the knowledge in the future.
If you have a company of you are planning for a start up - you could subscribe to them, learn, and use the knowledge in the future.
Visit Brick Marketing Blog (www.brickmarketing.com/blog).
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This post is a part of
BlogFest 2011 hosted by Loading-Info and
the June 2011 Contest of BlogEngage.
BlogFest 2011 hosted by Loading-Info and
the June 2011 Contest of BlogEngage.
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